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Felix Tay ·

My membership offer strategy

I’m going to show you how I'm structuring this thing.

The Core Challenge

How do I build a membership that doesn't cannibalize my high-ticket client work?

The Solution: The membership becomes the way people experience my work before committing further.

I’m going to really lean into this.

The reason why is because currently I find myself dividing my focus across too many platforms.

But because this new platform is an all-in-one platform that runs both my community AND my mailing list, every time I post something, everyone else gets notified. 

I get one place to push all my important communications.

You guys get one place to get all your most important resources.

Win-win.

And I’m going to make this really valuable, regardless of whichever tier you’re ready for.

There Will Be Six Tiers In Total

#1: It starts with the Free Tier

After much deliberation, I’ve decided to add this in. 

Anyone can join.

This is for two types of people:

  1. Those who want to see if I "got it" before investing

  2. Those who can't yet afford what I do but need help getting there

Members here will get the introduction to the AI Client Factory model. 

The What & Why of every single element in my model.

Which is crucial if they are considering whether they want my direct help for their business.

For those who want but can’t afford my core offer, I’ll be giving the Roadmap on building the ACF Model, plus the AI Coach prompt.

This is so that they can make money now - and my hope is that they will come back when they have the funds to invest.

It will also be the place I’m sharing more foundational knowledge, whatever my heart feels like saying. 

(Mainly for those who are just starting in business.)

Because I find that what’s stopping most people are primarily mindset issues over anything else.

Which is sometimes frustrating to watch.

There’s a LOT of things I’ve wanted to say, but because they’re politically incorrect at times, I’ve always hesitated to say more in public.

I will have no reservations here. 

What is made freely available here will be more valuable than most paid memberships out there.

And to some, I dare say it will be life-changing.

Tier 2: Self-Guided

This will be the beginning stage of my core offer. 

Folks will get everything they need to build their own AI Client Factory in their business.

The difference between this tier and previous tier is that here, they don’t need to ‘build’...

…they just need to ‘swipe.’ 

All 30+ AI processes from my archives, all included. 

Plus a curated 16-week AI Client Factory Implementation Plan with exclusive processes not available anywhere else.

…Not even in the general store.

Rather than paying for "more stuff,” folks here are paying for curated systems so they don't waste time figuring out what's useful and what’s not.

Tier 3: With Feedback

Everything in Tier 2, plus you can submit your work for my personal feedback as you progress through the implementation plan.

The focus changes from “I don’t have a system” to “I have a system but am I using it right?”

Folks here get access to a private channel inside the group where they can submit their work and get my feedback within 24 hours.

Offers, sales pages, emails, content, business direction, etc. 

Tier 4: With Group Calls

Everything in Tier 3, plus weekly group coaching calls for accountability and focus.

Because I’ve seen that, at times, it takes having a structure outside of ourselves to ensure that we are consistently putting in the work necessary to get the kind of results that we want.

In the past 2 years that I’ve been running AI Client Factory, I find that people who consistently show up for the calls tend to be the ones with the most results.

Tier 5: With DM Access

Everything in Tier 4, plus direct message access to me. 

Not everyone needs it, but folks who are here do so for a higher level of privacy when discussing their specific situation.

Tier 6: Architect 

Everything in Tier 5, plus weekly 1:1 calls with me.

Instead of doing it yourself and then coming to me for feedback, here, I get it all done for you during the call itself.

Copywriting. Strategy. Dilemmas. Anything.

Each tier solves for different constraints: resource, time, attention, accountability, privacy, etc.

The free tier lets people experience my taste before buying.

The paid tiers give increasing levels of my personal involvement.

I’m feeling a mixture of trepidation and excitement as we draw nearer to the unveiling of this new membership offer.

But even though the outcome is uncertain, I recognize this as something I want to try.

Because my mission has changed, so my strategy should change with it.

I’m finalizing certain decisions about the membership offer, and the full details should be out really soon.

If you want to be a part of this experiment and get notified early, reply with FACTORY.

I’ll put you on the waitlist.

FELIX


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