Whenever people ask: “How are you?” they typically ask it expecting a “fine”
Its a normal social thing, but for me, it often confounds me.
How am I…relative to what?
My life goals?
Since last we spoke?
My station in life and society?
Or…just right now?
But what do right now even mean?
When someone asks me “How are you Felix?” my brain automatically scans through the answers to all these different scenarios, all at once.
But I only have one mouth and the person is only expecting one answer, not a thesis.
That is, usually.
Today though, someone ask me how am I and there was one answer that shouts above all else:
“I am getting my ass kicked.”
NLC is the hardest project I’ve ever attempted.
Its not “the most suffering” - far from it.
Its not the wake-up-every-morning-with-a-panic-attack kind of hard like it was back in the day.
I’ve pivoted many times in my life, and every pivot was scary, and required adaptability.
NLC is the hardest one of them all for different reasons.
It’s hardest because I didn’t necessarily need to do it.
It goes against the grain of what every one with my background is doing.
Marketer, doing production-grade software, without even knowing how to read code?
Ridiculous.Surely that can’t work.
Yet it’s working every single day.
NLC now has 22 customers.
We started with $700 install fee per copy, with $100/mo maintenance.
Today it’s become $1,250 install fee per copy, with $200/mo maintenance.
Regular users of Claude Code, Codex, are signing up even with my premium prices.
And folks are reporting wins and easy 10x ROI from using NLC.
The struggle is real. I’ve had many sleepless nights from coding and fixing bugs.
I am learning things far, far outside my comfort zone.
I might even say outside my tolerance zone.
But through all my fears and discomfort, my gut tells me this is all going to be worth it.
On the 24th June 9pm SGT, I’ll be sharing all the things I’ve learned from my journey building with agents.
Real, practical tips from someone who understands what it’s like having to build production grade systems without software engineering knowledge.
The webclass is called Agentic Engineering 101 and you’re invited to join.
Sign up here: [Archived link retired.]
FELIX