When OpenClaw came out early this year, my eyes were opened to the possibilities of agents.
I thought we’d get there in about 2-3 more years.
Turns out, we’re already here.
And things are moving so fast and everyone is coming out with so many cool stuff that it’s become difficult to even imagine what ‘tomorrow’ might bring.
I set a goal - to fully automate my business by end 2026.
To be a one-man corporate army.
I want to build a legion of AI agents to lead every aspect of my business.
Not mindless robots waiting for instructions, but actual generals who can think for themselves and make real decisions with stakes involved.
To that end, I became determined to create a harness of my own…because after trying existing harnesses, I just couldn’t see myself relying on them.
Since then, I’ve made progress:
Hired my “board of directors” for critical decision making
Hired and been working with a team of technical experts to build out NLC (NLC is built by NLC agents)
Hired agent customer support that can assist my clients when I am not available
And so far, everything I’ve done has been toward research, product building, and maintenance.
I haven’t touched sales or marketing beyond sending a couple of emails here and there.
In spite of that, as of today I’ve got 22 NLC users.
Considering how NLC is a premium product, that’s a lot and I’m proud of what we’ve built together (me and my team of agents).
Today I “hired” the first of my product sales specialists and put it to the test.
An actual conversation between the agent and a prospect.
I like the way it handled the conversation.
It acknowledges the message, answers the questions, but it also leads the conversation.
All without scripts.
In order to make it behave this way, I gave it a sales skill that I created, plus custom instructions that are loaded every time there’s an incoming message.
I wanted prospects to feel like they are talking to an entity that is leading the conversation, instead of a bot they can abuse.
So far, I think it’s done a good job but it remains to be seen how much % conversion it can pull.
But I also think that can be optimized over time since all conversations are logged - and autoresearch will make the agent able to recursively self-optimize the way a human actually would.
It also has the ability to create and send video recordings and voice notes.
The image here is the agent talking to one of my (human) referral partners, explaining what it can do for him when the partner sends a prospect through our funnel.
You cant see it through the screenshot, but the 22 second video was the agent going in to the Property Guru listing and click on things.
Useful both as a customer service to show the tech side of things if they need it, AND as a demonstration of things inside NLC should prospects need proof.
Steadily, things are shaping up.
These are the kind of things that are really essential for business and I will keep focusing on these boring things until they are truly boring before I’ll ever touch the ‘sexy’ features.
I’d be lying if I say I am happy with the progress. I am not.
But I can be 100% honest when I say I believe I’ll be much slower if I was working with humans.
I know because I’ve done it before back in my gym days leading a team of 6.
The agentic era is upon us.
It is our own responsibility to our team, company and business to learn how to incorporate agents into our work and our life.
I’m hosting a get-together on the 10th of July, call it “The Build Day”
You come in, spend 4 hours together with the gang, and you leave with one important thing completely done.
Not more ‘theories’ but actually getting stuff done.
Are you interested?
FELIX