The usual lead magnet are usually a PDF, checklist, webinar or maybe even a short video series.
Someone gives you their email address, downloads it and puts it in the same folder as the other things they intend to read one day.
In return, you get their contact.
There's nothing inherently wrong with a PDF.
Sometimes it's exactly what the person needs.
But I think there's a much more interesting possibility now.
What if you gave them something they could use?
Suppose you're a consultant helping businesses improve their pricing.
Instead of a guide called "Five Pricing Mistakes", you could have a small interactive tool.
Someone enters their price, costs and a discount they're considering.
They see how much that discount changes what they actually keep.
Now the subject isn't pricing in general.
It's their price.
Their business.
The decision they're about to make.
Or suppose you help people plan workshops.
Someone could enter the length of their session and what participants need to accomplish, then explore a possible structure.
They can see why trying to squeeze twelve activities into an hour isn't going to work.
They've experienced something useful before they've even spoken to you.
These are examples, not promises that a little tool will suddenly fill your calendar.
You still need a useful idea and people who want the result.
But you can see why the experience is different.
The person isn't just collecting information.
They're doing something with it.
Jack, one of our users, regularly makes app-based lead magnets.
That was one of the things I wanted to bring to your attention, because a lot of people still think using AI for marketing means asking it to write posts.
Writing posts is one thing you can do.
Building a useful experience around your own knowledge is another.
And you don't have to give away your entire service to make this work.
Information is free, implementation is for a fee.
You can help someone see a problem clearly.
Give them an insight they hadn't considered.
Show them what a better solution could look like.
Then, if they want help making that change in their actual business, that's what they pay you for.
The free tool should be genuinely useful.
It just doesn't have to do your whole paid job for them.
If you've already got expertise that helps people, this is worth thinking about.
What is one useful thing a potential customer could discover about their own situation in a few minutes?
That's a much better starting question than "What PDF should I write?"
It's also one of the possibilities we can explore when we do your NLC implementation.
We choose a sensible first piece of work, rather than assume an entire custom app will be finished in one call.
You can explore this with NLC, the browser-based AI agent system I use in my business.
My birthday invitation includes the system set up for you, 30 days for $100 and two hours of implementation with me.
Your own ChatGPT or Claude subscription is separate.
Want to see what's included before deciding?
Email "No No PDF!" to info@felixtay.com and we'll send you the full information, including the costs after the first 30 days.
You can also tell me what your customers keep asking you.
FELIX
P.S. You don't need to be a marketer to find this useful.
If people come to you for advice, there may be a useful interactive experience hiding inside that advice.