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Felix Tay · Founder, NLC ·

Why you don't need a good brief.

You can start with something you haven't figured out yet.

My best ideas usually start half-formed.

I know something is annoying me. Or I can picture something I want, but I haven't worked out how it should work.

So I talk to my agent.

Sometimes the conversation changes the idea completely. Sometimes it helps me explain what I meant in the first place.

That's one of the things I like most about working this way. I can bring the messy thought, not just the finished brief.

For example, you might say:

"I keep having to explain the same thing to every new client. I wish there were a better way."

That's a perfectly reasonable place to start.

You don't have to know whether the answer is a guided assessment, an interactive tool or a change to your process. You haven't decided that yet. That's part of what the conversation is for.

Or you might say:

"I've got this spreadsheet that practically runs my business, but using it is a pain in the ass."

Again, that's a starting point. Not a technical specification. Not a prompt you bought from somebody.

The agent can help you work out what the spreadsheet does, what frustrates you about it and what a better version would need to do.

You still decide what you want. You can disagree. You can say, "No, that's not what I mean."

In fact, I do that quite a lot.

What I don't want is for you to feel that you need to become good at describing software before you can get help with your business.

That's also why the birthday offer includes two hours of implementation with me.

We aren't spending those two hours teaching you to write elaborate prompts. We look at your business, choose something worth doing and work on it directly.

For $100, you get the same NLC system I use, set up for you, and 30 days to see what it takes off your plate. Your own ChatGPT or Claude subscription is separate.

You don't need to arrive with the whole thing figured out.

Bring the thing that's annoying you. Or the idea you haven't known how to start.

Email BIRTHDAY to info@felixtay.com and we'll send you more information, including what it costs if you continue after the first 30 days. You can read everything before deciding.

FELIX

P.S. If you're wondering whether your particular idea fits, email info@felixtay.com and tell me what it is. It doesn't need to be a polished explanation.