A reader emailed me today suggesting I create a $47 monthly membership.
And I think this is a great opportunity to share an insight about something.
It’s something I believe that’s holding a lot of people back.
The subscriber wrote this:
"Not everyone can spend $97 to $200 month after month."
And he's right.
Most people can’t spend that amount monthly.
But that's because most people are looking at it as ‘spending.’
When we spend money, it leaves and doesn't return.
Like buying coffee or paying for Netflix, the value is consumed and gone.
When we invest however, money works and multiplies.
Like buying tools that allow us to generate more income.
Or education that transforms our personal earning capacity.
But whether something is an investment or not isn’t for anyone else to decide.
It’s up to us.
Whatever we invest in, it should definitely make us back multiple times over.
But what determines whether that happens:
Implementation: Some people execute immediately. Others collect information like trophies.
Strategic thinking: Some see how to monetize every process. Others just see interesting information.
Platform readiness. Some have audiences or offers ready. Others need to build first.
Mindset: Some see opportunities everywhere. Others see only obstacles.
Who decides all that?
Us, the buyers.
And I feel that after investing >$100K in various coaching & mentoring programs, I’m quite qualified to say this.
Especially in the past 2 years where I’ve been running a program of my own (AI Client Factory).
I have seen, consistently, that I can provide the same process to two people.
One generates tens of thousands of dollars from it.
The other generates nothing.
I’ve watched this happen again and again in real time.
Why does this happen?
Because ROI isn't the seller’s responsibility.
It's the investor’s.
Most people buy stuff with the expectation it will automatically give them ROI.
Only some people buy with the understanding they’ve only bought a CHANCE at an ROI.
And take responsibility for that choice.
One will be more successful than the other.
A seller’s job is to make offers.
A buyer’s job is to assess the offer.
That’s reality.
And as entrepreneurs, we MUST form a healthy relationship with this.
Because if we don’t like being buying, we’ll never like selling.
And if we don’t like selling…well, good luck as an entrepreneur.
As for me, I’ll never stop making offers.
And every offer I make is an investment opportunity.
Not a guarantee.
Not a promise.
An opportunity.
Anyone that can extract value above the price from their purchase, may consider it.
FELIX
P.S. The Augmented Authority workshop closes tomorrow.
On Monday, we build AI Coaches that transform people instead of just informing them.
If you see the ROI potential, join us.
Details here: felixtay.com/augmented-authority