Yesterday and today I've been deep in NEO's sales page copy.
The irony is, AI struggles to explain what other AI can do.
AI models train on existing data.
They represent collective human understanding.
The less proficient literature exists on a topic, the less AI knows about it.
My AI Coach method has zero existing literature because I created it.
Friends keep telling me about their "AI Coaches."
Every time they explain how theirs work, I realize we're building completely different things.
We're playing different games entirely.
But I’ve been sitting with questions that I want to ensure I’m articulating just right:
What can NEO do that ChatGPT can't?
How do I actually demonstrate the massive experiential difference?
Why does the name NEO resonate so deeply?
What IS NEO at its core?
The challenge runs deeper than features or benefits.
I'm trying to explain something that doesn't exist yet in people's mental models.
Like explaining color to someone who's only known grayscale.
Or water to a fish
So for today, I’m just gonna call it.
Sometimes you need to sleep on something before clarity arrives.
But one decision is crystal clear.
This time, I won’t disappear for months to emerge with an MVP.
I'm taking a different path.
Building in public.
I’m going to show everything.
You'll see the messy middle.
The iterations.
The breakthroughs and dead ends.
Because watching something genuinely new take shape is more valuable than any polished explanation I could write.
NEO opens for early access next month.
If you want to experience it (it's free to start), stay tuned.
FELIX
P.S. Last intake for AI Client Factory ends in 3 days.
After that, it goes invite-only.
This is the last chance anyone can simply join and have my personal guidance to help them build an AI Client Factory.
If you want details, reply with ‘ACF’