Last weekend I hosted the physical retreat for a small group of entrepreneurs.
Three days reflection, deep conversations, and working through their 2026 plans.
It was amazing.
I want to write this to share with you the 3 most valuable insights we've gained.
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Insight #1: Volume Beats Strategy
I used the analogy of fights during the retreat.
Hollywood fights are beautiful because the punches are choreographed.
The blocks are also choreographed.
Everything looks nice but that’s far removed from how real fights actually look like.
If you ever watched MMA fights, you’ll notice that it’s…ugly.
Some guy is trying to throw a punch, another guy is trying to block, then he's trying to evade.
Now he has to figure out how to throw another punch.
The one who wins is the one whose punches land the most.
Not the one who spends one month thinking about how to punch.
The “punch” is an analogy for entrepreneurs putting themselves out there and making offers to their audience.
But from what I’ve seen the past few years guiding folks in their business, people:
Spend one month thinking about making an offer
One day making the offer
Three months analyzing why they got rejected
Five months wondering if they need to heal childhood trauma before making another offer
Then five more months planning the next offer
There’s just not enough reps.
The solution isn't better strategy.
It's simply volume.
Volume beats strategy.
Keep throwing those punches.
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Insight #2: Experience + Reflection = Wisdom
One guy came to the retreat who I knew from three years ago because he joined my program back then.
Three years ago, we identified a clear pattern.
Overthinking, over-planning, over-learning.
He would subscribe to 10 different courses at the same time and got so busy, he couldn’t work on his actual business.
And he recognized that himself.
At the start of this retreat, I asked everyone how often they reflect.
The most successful earner in the room reflects the most.
The most stuck people in the room reflect the least.
As for this man, it turns out he never made reflection a priority.
He prefers to "go with the flow." - only reflecting when something undesirable happens.
Result: He's still facing the same problems he faced three years ago.
Even at the end, he kept insisting that he will only reflect when the situation calls for it.
That’s like wanting to brush teeth only when people are complaining that your breath stinks.
It’s cute because throughout the entire 3 days, this man’s biggest question is why he couldn’t change.
The answer is staring at him straight in the face.
You see, many people think that experience makes a person formidable.
But experience without reflection does not carry any learnings.
And what’s tough about it is that without the habit of reflection, the self-awareness muscle can’t grow.
Wisdom doesn't come from time passing alone.
It comes from examining what happened during that time.
Ten years without reflection is just the same year lived ten times.
Thinking hard doesn’t work.
Only reflection does.
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Insight #3: We Need Conviction, Not Confidence
Another attendee came who did the Envisioning Process last year.
When I first met him, my impression was: timid, people-pleaser kind of guy.
He did the whole process and wanted to join AI Client Factory, so he did.
During AI Client Factory, he went through something I call Your Unfolding Story process.
It’s more or less a personal branding project.
But when people go through it, they always discover themselves, and find conviction inside to do what they do effectively.
It’s less of a framework thing and more of an energy thing..
Once he came through the whole process, he became a completely different person.
He started becoming a lot more outspoken, more opinionated.
At least, that’s what I thought.
Turns out, he’s just becoming who he is all along.
I found out two weeks ago that in the DISC profiling, his dominant trait is D.
Completely opposite of what I expected him to be.
We discussed this, and we agreed that basically what happened to him was:
He started certain things, certain projects, and he didn't do very well
Because of the failures that happened, it started to leave an impact on him
Over time, he became more timid, more people-pleasing.
What happened to him isn’t unique.
Desperation does that to a person.
It’s the insecurity. The uncertainty of it all.
People think that the solution is to find more confidence.
But confidence only happens when you have evidence.
So what to do when you are just starting out?
Conviction is the answer.
Confidence is when you know that something is going to work.
Conviction is when you don't know whether this is going to work or not, but you know you HAVE to try.
It comes from this place of “If I don’t do this, I will die with regrets”
The answer is to replace confidence with conviction.
Contrary to popular opinion, I don’t really have self-belief or confidence at all.
All I have is conviction.
This is the thing that drove me all these years.
So if you ever find yourself doubting, remember this:
The answer is Action. Because Volume Beats Strategy.
Reflection turns your experiences into Wisdom.
And when you don’t know, stop relying on confidence - and put it all on Conviction.
FELIX